Focusing on your Business

To help in the development of your video production, I have developed systematic process called...

'10-Finger Guide to
Video Marketing Effectiveness'

Here is how the process works:

We do a "Situation Assessment" of your business or project to clarify your message, ideas, image, concerns and potential problems.

As part of the process we...

Discuss your Passion about what you do and how you bring enthusiasm to the creation and application of the products and services that you offer.

What exicites you about what you do will lead to success!

We discuss how we can best connect your products and services to the needs and desires of the people

who are...

Searching on the Web

using...

Keyword Phrases - to find what they want.

These Keywords are assessed for commercial effectiveness by Market/Competitive Research resulting in effective keyword phrases to use in your videos.

Using certain keyword phrases will give you high rankings by Search Engines that attract traffic to your web site and blog.

We discuss how to use descriptive Stories to show how your products and services highly benefit your customers,

which become the content for...

Your Video recording session to produce the original video footage

which I edit to create the Promotional Video for your Blog or Website.

We create a Video Profile that includes your brief bio and a keyword-rich text description of your video with links to your website/blog.

which then gets sent to the Social Media Networking Services on line that...

Broadcast your video clips with their descriptive text keywords...

which encourages people searching on the web to click through to...

Land on your website and blog pages.

Interaction with, and traffic to, your website and blog pages is then...

Measured by Internet Tools such as:

     - Google Analytics
    - Click Tail
    - Keyword Tracking Systems
    - Web Site Log Files

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